I managed the end-to-end development of the strategic and visual identity for a bespoke bridal couture house. This project involved building the brand’s foundation from the ground up, translating high-end craftsmanship into a cohesive digital and physical presence for the luxury market.

• Strategic Identity: Defined the core brand vision and market positioning to align with a discerning luxury audience.

• Visual & Digital Identity: Established full aesthetic guidelines, including logo development, typography and colour palettes, alongside curated content pillars.

• Creative Production: Designed and executed tactile brand assets, such as custom business cards and swing tags to ensure a seamless luxury experience.

• Digital Management: Led all social media management and content creation, building a narrative-driven presence tailored to the bridal market.