I managed the end-to-end development and launch of an independent fashion brand. I led all creative and business operations, scaling a global customer base through a balance of intentional design and digital strategy.

• Scaled an organic community to 15k+ followers and reached 1.5M+ views through social media management, high-impact content and influencer collaborations.

• Successfully launched and sold products to a global market, managing all e-commerce operations, shipping and logistics across Australia, New Zealand, the U.S., Europe and Asia.

• Designed the full brand identity, including website development on Shopify, visual branding and content production.

• Managed project budgets and all local production, leading and working closely with Brisbane-based suppliers to ensure ethical standards and quality.